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Infodemiology &
Social Contagion

Social Listening Green.png

My research applies computational methods to track and study the spread of narratives on social media discourse. Using a hybrid methodology that combines machine learning with human-led content analysis, I investigate how misinformation and conspiratorial narratives emerge and propagate through online networks.  I also conduct social network analysis to examine online political mobilization, which can influence coordinated actions in the real world. 

My work can be described as infodemiology ("information epidemiology"), but instead of examining sequences of amino acids to track the spread of viruses, I use sequences of letters to track narratives.

 

See the Journal of Medical Internet Research (JMIR) Infodemiology for further description on the field, where I also serve as an associate editor.

Related Publications

Haupt, M. R., Chiu, M., Chang, J., Li, Z., Cuomo, R., & Mackey, T. K. (2023). Detecting nuance in conspiracy discourse: Advancing methods in infodemiology and communication science with machine learning and qualitative content coding. Plos one, 18(12), e0295414. [LINK] [FILE]

Haupt, M. R., Li, J., & Mackey, T. K. (2021). Identifying and characterizing scientific authority-related misinformation discourse about hydroxychloroquine on twitter using unsupervised machine learning. Big Data & Society, 8(1) [LINK] [FILE]

Haupt, M. R., Jinich-Diamant, A., Li, J., Nali, M., & Mackey, T. K. (2021). Characterizing Twitter User Topics and Communication Network Dynamics of the “Liberate” Movement during COVID-19 using Unsupervised Machine Learning and Social Network Analysis. Online Social Networks and Media, 21, 100114. [LINK] [FILE]

Haupt, M. R., Xu, Q., Yang, J., Cai, M., & Mackey, T. K. (2021). Characterizing Vaping Industry Political Influence and Mobilization on Facebook: Social Network Analysis. Journal of Medical Internet Research, 23(10), e28069. [LINK] [FILE]

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